You will find more than 280 Warning Letters regarding misbranding.
Branding help you grow but if you communicate the wrong information about your drug's therapeutic category it is going to cause you heavy losses in your business.
Then tell me what is the benefit of doing misbranding?
It is not that it's always the intentionally misbranding is done.
What can be the causes?
It may be communication between the Marketing department & R&D/QA or any other.
To fulfill the purpose of commercial benefits it is thought that what if such slight differences are made!!!
So the decision-makers who are not having an idea that how their decisions are taken without a scientific base can hamper the organization & cause WL.
The conclusion is that without having scientific data & evidence one should not claim anything about the drug which is not actually reality.
Now check that in your case, you are writing label claims on your drug whether are claimed with scientific data.
Otherwise, instead of commercial gain, the company will have to suffer from non-compliance issues and some cases enforcement actions.
There are many types of non-compliances. May be due to ignorance or maybe due to other reasons.
I have discussed many in my book Blue Ocean of Compliance.
You may avoid many by reading this book.
Do not miss to read it.
Check-in your company whether misbranding is not done unknowingly....